Preparing for the Next Generation of Digital Customers
This relationship-driven bank needed to optimize its digital customer service capabilities to avoid disruption by technology startups and prepare for the next generation of customers. We helped the client define a digital strategy framework to optimize the quality of its customer experience and remain relevant from today well into the future.
This financial services provider for the agriculture industry has a well-established tradition of putting customers first. The bank recognized that their traditional approaches would no longer serve the changing expectations of their customers. Specifically, the bank recognized several looming challenges:
We gathered our experts in digital transformation, digital technologies, customer experience and banking to collaborate with the client on developing a digital strategy to help it keep pace with emerging technologies and changing customer needs.
During the first phase of the engagement, we reviewed everything from customer insights and market data to the customer journey and possible threats and disruptions. We created and validated customer personas and developed a digital journey for each of them. We also took the time to ask:
In the second phase of the solution, we created recommendations, a roadmap, and helped ensure executive support and alignment. Recommendations included:
We created a customized and prioritized roadmap that outlined what the client needed to do to develop a measurable and actionable understanding of the customer journey and experience.
Then we created a governance model for the future. This included helping the client determine roles and responsibilities and providing suggestions for managing and updating the digital customer environment on an ongoing basis.
Eventually, we presented the proposal to the client’s executive team to ensure ‘buy-in’ for the solution.
Through the digital strategy solution, RevGen provided the client with the industry knowledge, insights, and perspective on digital disruption that they needed to plan for the right solution implementation. In particular, we were able to help the client:
Once its implemented, the client expects the solution to fully integrate its sales systems and provide digital enablement for end-to-end loan processing and online cash management.
The transfer of marketing leads to sales teams is critical for customer acquisition, however our client’s process was time consuming and heavily manual. RevGen built a proof-of-concept solution that automated the entire handoff.
To improve sales efficiency, our client needed an “At-a-Glance” customer segmentation model that could evolve with their business.
Through a combination of data science and business expertise, RevGen devised a strategy that would grow our client’s revenues by more than 20%.
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