Data-Driven Insights for Businesses

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Why Businesses Choose Python for Prototyping and Production

Analytics & Insights

With so many programming languages to choose from, why has Python risen to the top for business' data needs?

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Marketing Attribution in the Age of Big Data

Analytics & Insights

What is marketing attribution? And how can it be used to improve decision making?

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Bridging the MarTech Gap

Analytics & Insights

While marketing technology (MarTech) continues to evolve, many find their tools are disconnected, providing an incomplete picture of marketing spend and data.

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Top Business and Technology Trends for 2023

Technology ServicesDigital EnablementAnalytics & InsightsCustomer Experience

We sat down with our experts to talk through their picks for 2023's biggest business and technology trends.

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Build with Purpose: An Interview with Andy Vold

Analytics & Insights

Sr. Architect Andy Vold sat down to talk about his experiences building custom databases, tech-driven transformation, and what excites him about the cloud.

The Importance of Evaluating Data Maturity

Analytics & Insights

Gauging your company's data maturity prior to doing deep technical work can save a lot of time and frustration down the road

What a Data Team Can Do for Your Business

Analytics & Insights

When ramping an analytics program, it can be tempting to hire a jack-of-all-trades data scientist. However, the benefits of a full data team are numerous

The Five Data Governance Questions Every Organization Needs to Answer

Analytics & Insights

When beginning a data governance journey, every organization needs to consider these five important questions

How AI Can Help Your Business Make Better Decisions

Analytics & Insights

Businesses have more data than any human can feasibly analyze. So how does one make better data-driven decisions? Artificial intelligence.

The Evolution of Data Warehousing: Metadata-Driven ELT

Analytics & Insights

Traditional ELT methodologies are quickly becoming outdated in a world that relies on data-driven insights more than ever

Operationalizing Data Science in the Real World

Analytics & Insights

The transformative power of data science is only useful when it is actually used to change how we do business.

How to Turn Business Strategy into Execution

Analytics & Insights

A good strategy isn't enough. Here's how RevGen translates strategic initiatives into tactical actions.

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